Your website is a core asset of your business, but is your website ready to succeed in today’s competitive search environment? If you answered yes, you’re (probably) wrong, here’s why. Organic The Internet and how consumers search on the web is evolving rapidly. So much so that it’s impossible for most websites to keep up....
There is a famous quote from John Wanamaker, who some consider to be a pioneer in marketing: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Although marketing has evolved since the days of John Wanamaker, we still struggle to determine which advertising efforts are successful and...
The Internet has greatly evolved from the world of HTTP linking originally envisioned and created by Tim Berners-Lee to a data-centric driven Internet where millions of factors effect decisions of large and small organizations alike. The challenge becomes how to manage it all due to the scale of data being produced and because the companies...
An increasing number of agencies and brands have discovered the power of SherloQ™, a state-of-the-art app and software platform, with a control panel that allows clients to rate and value inbound leads. SherloQ™'s marketing platform has many patent-pending features. Even so, questions often come up about SherloQ™'s ratings. Why do I need to rate leads?...
One of the most valuable tools for your agency's content strategy is the daily SherloQ™ Intelligence Report. Along with SEM Rush for competitive research, these two products provide a powerful combination for any copy team. How do you use it? Assuming your copy team has already "rushed" the competitive landscape for a client and set...
With artificial intelligence (AI) and machine learning technology on the rise, automation isn't just in the near future. It's happening right now and it's the new norm. There is a lot of confusing language out there on this topic. Our goal is not to confuse. Instead, we want to help you better understand automation, its...
AdTech and MarTech are two terms often used interchangeably within the industry but mean two very different things. What do these terms mean? And how can combining both pieces benefit business owners? AdTech, short for advertising technology, refers to the different technology used to research audiences and deliver targeted ads to those audiences. MarTech, short...