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Digital Marketing Trends for the Automotive Vertical

Lead Source

An exclusive from SherloQ™, powered by IBM Watson Using the SherloQ™ AI website core, the lead data used for this analysis came from dealerships in New England and was anonymized. The first lead that was assessed came in as an organic call on February 12, 2020 and the final lead that was assessed came in as...

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Impact of Organic Search Versus Google PPC On Website Lead Conversion During Coronavirus

COVID-19 leads

SherloQ™ with IBM Watson Exclusive During the last 12 months, we have analyzed millions of website leads from both organic and paid search combined with more than 2.8 million website data points that looked at lead quality scores and value though SherloQ™, powered by IBM Watson. The results were anonymized and used three industries to represent...

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Is Your Website Ready?

Performance marketing

Your website is a core asset of your business, but is your website ready to succeed in today’s competitive search environment? If you answered yes, you’re (probably) wrong, here’s why. Organic The Internet and how consumers search on the web is evolving rapidly. So much so that it’s impossible for most websites to keep up....

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Opening Pandora’s Box: A Look Inside the World of Artificial Intelligence and Advertising

Artificial Intelligence and Advertising

The Internet has greatly evolved from the world of HTTP linking originally envisioned and created by Tim Berners-Lee to a data-centric driven Internet where millions of factors effect decisions of large and small organizations alike. The challenge becomes how to manage it all due to the scale of data being produced and because the companies...

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The Human Touch Of Artificial Intelligence

SherloQ Human Touch

An increasing number of agencies and brands have discovered the power of SherloQ™, a state-of-the-art app and software platform, with a control panel that allows clients to rate and value inbound leads. SherloQ™'s marketing platform has many patent-pending features. Even so, questions often come up about SherloQ™'s ratings. Why do I need to rate leads?...

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The Business Benefits of Combining AdTech and MarTech

AdTech and MarTech are two terms often used interchangeably within the industry but mean two very different things. What do these terms mean? And how can combining both pieces benefit business owners? AdTech, short for advertising technology, refers to the different technology used to research audiences and deliver targeted ads to those audiences. MarTech, short...

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