Governance, Ethics & Trust

When it comes to artificial intelligence (AI) and machine learning technology, trust and security are of the utmost concern when it comes to your data and how this technology is being used. You deserve assurance that the partners you work with have policies in place on governance, the ethical use of data and a secure, trustworthy AI.

For Sherloq®, Inc., it was an easy decision for us to partner with IBM Watson and Amazon Web Services (AWS) to develop our end-to-end AI solution. As an IBM Watson partner, Sherloq actively subscribes to IBM’s Principles for Trust and Transparency and in doing so has created a platform that marketers, businesses and agencies can rely on for these three factors: governance, ethics and trust.


The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) give consumers control over how their information is being used. Sherloq ensures the compliance of your website, vendors and advertising partners. This provides an unprecedented level of transparency that helps protect your business from potential litigation arising from not having the correct privacy controls in place. Sherloq expands beyond just AI technology and across your entire marketing environment.


We believe that AI should enhance human capability and potential, not replace it, and that this technology should be accessible and affordable to all. This is the foundation of our strategic partnership with IBM and is why we chose the Watson framework to build our AI Smart Core℠ solution on. We value trust and transparency above all else, making Sherloq a good fit for IBM’s With Watson program.


When we say that it’s your data, we mean it. Our company adheres to the highest standard of ethics to protect your data, insights and marketing. AWS offers one of the most secure infrastructures on the market, and when combined with IBM’s strict data governance, provides you with a safe and secure environment to store your data and insights.

Finding the Right Partner is Key

The future holds great promise for those who leverage AI and machine learning technology to glean actionable insights and a better understanding of who your customers are.

While major platforms have their own AI systems that can be leveraged within your business, partnering with Sherloq with IBM Watson allows you to compete in an arena where these platforms continue to restrict visibility into third-party data. The ability to access this data alongside your first-party customer data significantly decreases your reliance on these platforms, finally giving you the freedom to control your data, perhaps for the very first time.

For questions about how Sherloq handles your data, please do not hesitate to reach out to us at (646) 989-3530.

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