Agencies, connect customer data to the search query
The marketing industry is highly competitive with little room for error. In an agency setting, there’s always the threat that one (or more) of your clients will cancel because “the marketing just isn’t working.”
Sherloq®, powered by IBM Watson is the first AI-driven platform to drive performance marketing both at a local and global level. Marketers are unable to connect customer data to the exact ad that was triggered by the consumer's search query, and advertising platforms have limited visibility into real customer data to help fuel the automation cycle.
Powered by IBM Watson, Sherloq bridges the gap between corporations, retail sales and the customers, incorporating feedback from businesses on the quality of leads into the Google Ads platform to further optimize campaigns to buy ads and search terms that are producing valuable customers.