Put your finger on the exact source of profit
SherloQ™ seamlessly leverages artificial intelligence (AI) and machine learning technology to optimize the performance of your website and ad campaigns.
The platform utilizes IBM Watson’s classifier to accurately categorize all incoming leads, both paid and organic. This helps marketers to analyze and prioritize qualified leads over leads that are just spam or solicitations.
Powered by IBM Watson and with over 200 other algorithms working on the backend, SherloQ™ assigns every lead generated by an ad campaign with an Ad Rank™ Score. This score is based on a wide range of data points and variables, including how valuable the lead is to your business.
Not only does this process provide critical insight into campaign performance, but through predictive modeling and bio-feedback, SherloQ™ trains advertising platforms to predict the types of leads that are most profitable for your business.
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